Discover the Ultimate Lifestyle Business
with Blackwell Trading Post, a Craft Spirits Franchise
Are you passionate about premium craft spirits and dreaming of a lifestyle business that blends your love for quality with a vibrant, customer-focused environment?
Look no further - our exciting new franchise opportunity in high-quality craft spirits retail is made for individuals, like you. Join us in creating an exceptional shopping experience for customers who appreciate the very best in New Zealand craft spirits.
Blackwell Trading Post has been designed to capture the brand profile of Greytown’s popular Blackwell and Sons lifestyle store combined with the rapid growth of Greytown Distilling Company’s premium gins. They come together to form a beautiful, curated selection of the very best of New Zealand’s craft spirits, and in larger format stores, cocktail glassware, specialised spirits books and branded merchandise. Customers can sip a complimentary serve of gins before selection and the product range will include options designed specifically for gifting. It is a whole new experience in craft spirit retailing.
Why Choose Our Franchise?
1. Premium New Zealand Craft Spirits
Our franchise offers an exclusive selection of the finest craft spirits from across New Zealand. From artisanal gins and vodkas to unique whiskies, our curated collection ensures that your customers will always discover something exceptional.
2. A Lifestyle Business
This franchise is more than just a business; it’s a lifestyle. Enjoy the flexibility and freedom to manage your own store while interacting with customers who share your passion for craft spirits. Build lasting relationships and become a trusted expert in your community.
3. Dynamic and Fast-Moving
Stay ahead of the curve with a business model that thrives on innovation and excitement. Our franchise is designed to be dynamic and fast-moving, keeping you engaged and motivated as you introduce new products and experiences to your customers.
4. Beautiful Shopping Experience
We’ll create a stunning retail environment that captivates and delights your customers. Our franchise provides you with the tools and support to present a beautiful, inviting kiosk or store that enhances the shopping experience and encourages repeat visits.
5. Comprehensive Support
We are committed to your success. As a franchisee, you’ll receive comprehensive training and ongoing support in areas such as product knowledge, marketing and operations. Our experienced team is here to help you every step of the way.
Who’s behind
Blackwell Trading Post?
MIKE
PERO
A Visionary New Zealand Businessman
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Throughout his career, Mike has taken great pride in helping hundreds of franchise owners grow their businesses and enhance their lifestyles. His commitment to franchisee success earned him the 2003 Westpac Supreme Franchise of the Year Award for Mike Pero Mortgages, along with four Pacific Business of the Year Awards between 2011 and 2020.
“I’ve always believed that franchise owners are essential to our shared success,” says Mike. “We make sure they receive the best possible support, allowing them to focus on sales and revenue generation, while we manage the rest—it's a true 'all for one and one for all' approach.”
ADAM
BLACKWELL
A Creative Force in New Zealand Business
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In addition to his work with Blackwell and Sons and the rapidly growing Greytown Distilling Company, Adam runs his own advertising agency, Stun, which has garnered international acclaim. Stun specializes in creating compelling brand and marketing collateral for clients across New Zealand, Australia, the US, and Europe. The agency’s unique approach and rapid growth have positioned it as a leader in the industry, with a focus on measurable results and creative excellence.
Adam’s entrepreneurial spirit and dedication to pushing creative boundaries have earned him a reputation for decisiveness and wit. His work continues to inspire and influence the business community both locally and internationally.
GAVIN
HODDER
A Pillar of the Wairarapa Business Community
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A Director and Co-Founder of Greytown Distilling Company with Adam Blackwell, Gavin is a Director of his own business consulting company and is currently a director at AMR Group Accountants, where he manages the local practice and provides business counselling and advisory services to his clients. His commitment to the community is evident through his role as the past chair of Hospice Wairarapa, where he contributed significantly to local healthcare initiatives. Gavin also Chairs a number of other Board of Directors in the Hospitality, Holiday Resort, Education and Sporting Industries.
Gavin's passion for rugby has seen him involved at club, provincial, and national levels throughout his life. His dedication to both his professional and personal interests makes him a respected and influential figure in the Wairarapa region.
Who is Blackwell Trading Post for?
Expressions of interest for a BTP franchise are now open. You may have an apparel store, a deli, cafe or a high-end homewares or gift store. Now imagine if you could supplement that and create a unique customer experience by offering your guests a gin tasting while they browse? On the other hand you may start a new greenfield operation in a unique part of New Zealand.
We’ve road-tested this concept by setting up the very first retail offer inside the popular Blackwell and Sons emporium in Greytown. On a footprint of less than four square metres, we generated a significant number of sales in our first year. We even exceeded our own ambitious expectations. Having that facility inside Blackwell and Sons created a new reason to pop in for a tasting and a purchase, exposing the guest to the rest of the store.
Three store formats available for different locations
Your store format will depend on your location and aspiration.
Kiosk
Want a busy gin-specialised tasting room that operates as a store-within-store? You’ll need a free standing Blackwell Trading Post kiosk. This is modelled on our existing Greytown store and currently delivers a seven figure annual revenue, open six hours per day and staffed just two days per week.
It is a drawcard for the surrounding store that acts as a customer magnet. It’s a premium offer for premium stores but it’s versatile enough to work with men’s or women’s apparel, a gourmet delicatessen or food offer, or high end homewares, furniture or gifts.
Store
Looking for a small format store offering a broader range of craft spirits, cocktail recipe books, premium glassware and branded merchandise? You’ll need a free standing Blackwell Trading Post store.
Suitable for high traffic zones like airports or shopping malls, the BTP Store offers a tasting and small format browsing experience that would require two full time staff during busy trading periods.
Emporium
Want to go all in with a fully kitted out high end spirits store? BTP Emporium is a full fit-out high end retail establishment that is designed to elevate the experience of spirts buying to a level not seen in New Zealand before.
It is a complete ‘experience’ for your customers, akin to the famous Blackwell and Sons emporium in Greytown, New Zealand. A broad range of craft New Zealand spirits, tonics and comprehensive dinner party merchandise is part of the BTP Emporium offer, suitable for experienced retailers.
Liquor licence required
Franchisees will be required to obtain a liquor licence and undergo duty manager training to ensure compliance with liquor trading laws. We will help you understand the process and what’s involved.
Always fresh and totally exclusive
Within your territory you’ll be able to offer premium GDC gins in unique stainless steel flasks and your offer will refresh itself across the year with new gin releases, new merchandise and exciting new marketing materials. You’ll make good margin on our incredible gins and you’ll be amongst the first to access new distilled offers like Bourbon-style whiskey.
We’ll build it for you
We will build a modular unit using our existing design that creates strong visual impact. We have a number of size options. We’ll install almost everything and provide you with a ‘turn key’ business including initial stock, merchandising, POP and POS facilities. Your training will be based on your experience and knowledge but you can expect comprehensive and detailed training to ensure you get the best chance of succeeding. Anticipate the best part of a week. In that time you will cover a number of areas including (but not limited to) technical aspects of the gin production process; customer service; marketing/advertising; employing staff and you’ll also learn how to succeed in your own business. As the Franchisor, our success is dependent on your success. Our franchise manager has set up more than 200 franchisees in various industries.
Expressions of interest are welcome.
Candidates will be selected through a detailed process that may take a number of weeks.
If you’re ready to embark on an exciting journey in the world of high-quality craft spirits retailing, we invite you to join our franchise family. Discover the perfect blend of passion, lifestyle, and business success with our unique franchise offer.
Contact us today to learn more about this incredible opportunity and take the first step towards owning your own craft spirits retail store. Cheers to your future success!